Retail entrepreneurship: steps to success

If you are looking to get into retail and run a successful bricks-and-mortar or online business, then there are a few rules you should follow. Here are the top five, as selected by us.

Know the customer

To succeed in your retail business venture, and also to deliver the highest quality product or service to the shopper, you really need to get inside the head of your consumers. What are their motivations, rationale and behavioral patterns? To acquire this knowledge, a few simple things you can do include speaking face to face with them and their friends and family; canvassing shoppers randomly in the mall and other places out in public; running focus group sessions; and even monitoring and tracking peoples’ preferences using new smart technology. The best option is to utilize both technology and face to face methods spazzola rotante.

Perfect the product

Once you’ve got an idea of your customers, and what they want, the next step is to perfect the product. Set up your store and then see how the consumers interact with the product, including the packaging, the sales process, the entire retail experience in fact – in order to get your product just right. You will probably have to do a lot of hard work here – designing and paying visits to suppliers and the like – but it will certainly be worth it in the end; both for your sake and that of the consumer.


There are no shortage of consultancy firms in retail that plug a whole host of metrics, there are only two in particular that you need to keep in mind when evaluating the success of your business venture. They are

Gross margin return on footage: this is the primary metric you should use to judge any retail project. Before starting out, and whilst planning your venture, you should try to get an idea of what ‘GMROFF” you will achieve. Use the following formula to calculate it: Gross Margin % x (Sales/Square Feet).

Store built up costs: this is another metric to keep a close eye on when building the store for your retail project. It’s easy to overspend on store built up costs – and it can greatly impact the bottom line of your business later on down the track. It’s calculated in $/Sq Foot.

It’s all in the details

Before proceeding, you really need to get into the nitty gritty of your venture. What location are you going to choose for your store, and what alternatives are available? Read through all contracts and legal requirements. Understand all the taxes that will apply. Plan the layout of your store down to the finest detail, saving store space wherever you can. Finally, research your customer base, and observe, observe, observe, rasoio elettrico barba in Italia.

Become a salesperson

To be a successful entrepreneur you need to be a good salesperson, so waste no time reaching out and creating a network of customers and suppliers, hiring then training your staff, reaching out to consumers, and even making individual sales yourself.

Tips on vacationing with your pet

Summer is the perfect time for vacations. Road trips, flying to exotic locations, bus rides to a town near by or boat rides to a island. Anything goes. However if you are a pet owner, then you know how hard it is to make a decision to either take your pet with you on the vacation or leave your furry friend with your family, finds or with a pet sitter. Whatever you decide, your pet will have to make certain adjustments, and since pets, especially dogs often don’t like strangers, I recommend to take your pet with you. And it isn’t even as hard as you think if you know a couple of simple tips.

1. Make sure your pet will be occupied during the vacation


The first thing to remember if you do decide to take your dog with you on your next vacation is to make sure your per will have things to do during it and your canine won’t have to stay in a hot hotel room all day long while you are longing on the beach. Check if the place you will be staying at is pet friendly and has tings like parks or open areas near by where you will be able t take your dog. Also check if your pup can come to the beach with you or do any of the other activities you want to do, since that will ensure that your dog will have plenty to do and won’t be suffering during your vacation.

2. Prepare for the trip

dog laws

Also make sure you do your research and find not only if your pet will have hings to do on your vacation, but also look up animal related laws and restrictions if you are going out of the country. Then of coarse also make sure all of the papers for your pet are up to date and you have the necessary things with you, like leash, mesh carriers and such, so you actually will be able to travel with your pet.

3. Decide on the type of transportation you will be using

dog on a plane

Think ahead of time and figure out which type or types of transportation you will have to use while on vacation and are they suited for your pet. Many say that planes and pups just don’t mix, however I think that hot and long bus rides can be even worse for your pet. So try to figure out the best ways to get to and from your vacation and to move around while on vacation, that won’t leave your pet friend exhausted, overheated or sick.

4. Develop a routine even wile on vacation

dog walkig on a beach

And lastly I would suggest do develop a some sort of routine with your dog even when you are on your vacation. Dogs thrive on routines and they make them feel better, so schedule regular walks and feeding times for your pet, so it knows what’s happening and has something to rely on even if the rest of his life is turned upside down. Also set up a corner in your hotel room or vacation rental for your dog, where you will be feeding him or her and where the pup will be sleeping, and preferably bring things like a doggy blanket and bowls from home, so your canine recognizes them and their smell and can feel a bit better about this whole situation.

Worst things you can feed to your dog

Food is sustenance and we can only last a few weeks without consuming any food, less if we don’t have any water. The same goes for animals, because animals too, can go only a little while without food, in fact in is estimated that the most dogs can go without any food is about 5 days. So we need to feed ourselves and our pets in order to survive. But there are some foods that are absolutely the worst thing you can feed to your dog , so lets look at some human foods that are toxic to dogs.



If you ever think to feed your canine with chocolate, then thing again, because it can be seriously toxic to your pup and it can even cause damage to your dog’s heart and nervous system. Why is that? Well usually chocolate contains such substances as theobromine and theophylline, which are not good for dogs and most likely will cause symptoms like vomiting and panting.



Another extremely dangerous food for dogs is coffee. Yes, you might drink it every day and cannot start your morning without a cup of jo, but to dogs caffeine is basically poison and can cause severe reactions, health problems or in some cases even death. So keep your dog away from your coffee in order to keep him healthy.

Grapes and raisins


Interestingly enough grapes and their dried version raisins are bad for dogs, too. And when I say bad I mean toxic bad, because grapes actually contains substances that can cause liver failure in dogs. There have even be multiple cases where dogs die from just a handful of grapes, because the toxins in them damage their liver beyond repair.

Raw salmon

Raw salmon

Fish can be good for your dog and a great change from the usual meat you give your pup, however be careful with feeding your dog salmon. Raw salmon tends to be infected by a parasite called Nanophyetus salmincola which in return contains bacteria that can be fatal to your dog if you don’t notice the symptoms and don’t treat your dog. If you really want to feed your dog salmon then make sure it is cooked, as the cooking process kills the parasites and the bacteria, making the salmon safe for your canine friend.



Yes, many of us like onions because they add a certain flavor to our food. But onions actually can be deadly to a dog no matter in what form they are. All onion based products, even onion powders or dry onions contain disulfides and sulfoxides, that are poisonous to dogs and cats. So if you love onions, just make sure you keep them away from your pets.

Pet summer safety guide

Summer is probably the funnest time of the year because in summer we can enjoy so many different activities and really bring out our inner adventurer. But summer is also time when many tend to suffer different injuries from heat strokes and dehydration to broken bones and other bumps and bruises. Unfortunately we humans aren’t the only ones who are prone to summer trauma, our pets too can just as easily get a heatstroke or a broken paw, so read this pet summer safety guide to prevent your cute animals from getting injured.

Be wary of heatstroke

dog heat stroke

One of the most common animal summer injury is in fact heatstroke. Many animals have trouble of regulating their body temperature during the hot summer days, since they cannot sweat like us humans can. That is why we need to do everything in our power to avoid our pets getting too hot and developing further overheating symptoms. One of the ways you can do that is to keep the coats of your pets long. Yes, you heard it, you should keep the coats long in the summer too, because pet’s coat actually helps them regulate their body temperature. Just make sure that the coat is well brushed and not tangled, since only then the coat will provide better air circulation allowing your pet to regulate their body temperature. On top of that also try to avoid walking your pet in the hottest time of the day. Usually temperature is the highest somewhere between noon and four p.m. which is why you should get into the habit of walking your pet before and after these periods. In summer I would recommend to walk your dog in early morning before the heat has hit and then in the evening when the temperature is cooling down again to really let your pet enjoy the walk not wishing for it to be over sooner.

Invest in a pet life-jacket

life jacket

If you like to spend a lot time on or in the water during the summer and usually your pet is whit you, then I would recommend to invest in a pet sized life-jacket. This will not only ensure that your pet is safer while in the water keeping you dog above the water, but a life-jacket will also make sure that your pet can be seen even from a further distance, so if your pet gets lost he or she will be seen by swimmers or other boaters and get rescued. Just make sure that you let your pet adjust to the life-jacket at first, since it can be very uncomfortable at first. Speaking of rescue, I would also make sure to monitor your pet in the water just like you would monitor a child, since not all pets are strong swimmers. And also teach your pet how to get out of the water, be it a pool or a lake, especially if your dog is still a puppy, because this will make sure that your pet knows how to get out of the water once it is necessary for him or her.

Know what you plant in your garden


And lastly also be sure that you know that all of the plants and flowers you are planting in your garden where you know your pet will spent a lot of time are pet safe. For example make sure you don’t plant any azaleas in your garden since they can be very toxic to pets if they ingest them. Also I would avoid planting lilies in your garden if you are a cat owner, because their pollen can cause kidney problems for them. And finally make sure you know what type of plant food you are using, since ones that contain insecticides or other chemicals can be fatal to some animals.

Tick prevention for dogs

Bugs such as ticks are a huge worry for humans, because ticks in particular carry many harmful diseases, that can make us sick for a ling while and damage our health for the rest of our lives. However, ticks can be just as harmful to pets, too, since some of the diseases also are bad for dogs, cats and other pet. On top of that they are extremely hard to remove, so it is better to prevent your pets from getting ticks in the first place. And there are some simple thing you can use to do it.

The first thing you can do to prevent ticks from latching onto your pet is you can use different external preventatives. Many people say to just limit your pets from snooping in tic infested areas, but man times pets get ticks even by running around your backyard, so in my opinion it will be much more efficient to just use something so your pet doesn’t attract so many ticks than to don’t let your dog or cat roam your garden or yard. One of the external preventative options is a herbal tick powder or spray, that is made with different plant based oils that are natural tick repellents. You can even make these types of powders or sprays yourself by mixing just a couple of simple ingredients and dusting or spraying your pet with the mixture. The other thing that you can use is a tick collar that could even be an easier fix, as sometimes animals don’t like to stand still and wait while you treat them with a tick repellent. But if your pet is one of the rare ones who like bathing then you can even use a tick shampoo on your pet before the tick season and then a couple of times during it. The shampoo will not only repel ticks but also will remove the ones that are already attached to your pets skin, which also can be very helpful.

For the best results, experts suggest using a couple of different tick repelling and prevention product together, as that way you will be able to provide your pet with the best protection. So on top of using a one or a few different external preventives, you can also use ones that your pet actually need to consume. It is believed that things like Garlic and Apple Cider Vinegar are able to make your pet’s blood less attractive to ticks. Just don’t feed your animal a large amount of garlic or vinegar, as that can harm its health. You can add about two table spoons of apple cider vinegar to your pets food or water or just mix a small amount of garlic in its food, and you pet should be more resistant against ticks.

Interesting activities for dogs

Dogs are called man’s best friends and not without reason, because they are loyal, sweet, trusting creatures that will protect you no matter what. But they also like to have fun and run around, so to make your dogs life a little bit more interesting and exciting, you should try one of these interesting activities with your dog, and I can guarantee that you as well as your dog will be entertained.



You probably have heard about the yoga pose called Downward dog, but did you know that actual dog yoga is also a thing? It even has its own name and it is called doga, you know dog + yoga. I know that it does sound a little bit silly to do yoga with your dog, but it actually can be the perfect way how to combine your own fitness with dog training. It incorporates such things like stretching, massage as well as meditation and can let you and your pet form the ultimate connection. And even though there have been some criticism towards doga from the yoga as well as animal rights communities, if it seems like something you and your dog could try out, why not go for it? If anything else it will make for a fun experience and even funnier story to tell your friends.


surfing with dog

If you know how to surf then why not try surfing with your dog on your board, too? Surfing is a fun way how to spend your time in the water and breathing fresh air, and on a hot day surfing with thei inevitable wipe-out will help you and your canine cool off. And even though I haven’t tried surfing with my dog yet, from what I hear it is very fun and after you catch your first wave, your dog will be the first to get back on the board for the next one. Then after surfing you can hand out on the beach and play catch to end off your fun day filled with dog friendly activities.


Hiking With dog

Then there is hiking of coarse, that also is a fun experience for you and your dog, not to mention also a great workout, so you don’t have to spend hours in the gym. If you live in the city and the most running around your dog usually has is around the dog park then hiking will be especially fun for your pet. Hiking trails usually are set in wooded or hilly areas which in itself is a change for you and your pet, and the added effort that you and your dog will have to put into your walk to get to the end of the trail will only benefit you both. But if you aren’t a huge hiking person, try it our regardless, because your dog might be what was missing on your last hike with only fellow humans, because dogs tend to push us further and make any walk more fun.


Hide-and-seek With dog

And if all else fails you can always play hide-and-seek with your dog. Take one of its toys or an item of clothing and hide it somewhere in your house or any other surroundings you might be in. And then tell your furry friend to seek for this item. It will not only be fun but also beneficial to your dog, since it will help it develop better tracking abilities, that always can come in handy in many different situation.

Tips on car travel with pets

If in the winter many prefer to travel by plane to warmer tropical locations to escape the cold, then summer is the perfect time for road trips. And although road trips are fun, they aren’t by any means easy even for humans let alone your pets, because you spend long stretches of time in a car without the chance to stand up and stretch your legs. Which is why you need to make sure that you make car travel easier not only for yourself but also for your furry friend, that you take with you on your adventures.


Traveling with pets be it your dog, cat or pet rabbit, takes quite a bit of planning, because if you have pets with you, you cannot just load them in your car and drive of into the sunset. You need to figure out things like in which part of your car your pet will be traveling and making this are a comfortable for your pet as possible, you also need to make sure that you have enough food and water for your pet so it doesn’t suffer heat stroke and you also need to plan a route where you will have the ability to stop every once in a while to let your animal stretch its legs and do its business.

Also don’t forget to pack things like your pets travel papers, a leash, grooming supplies, pet medication, a bed for your pet and a few toys, since all these things will be essential to help your pet not only survive travel, but also easier to adjust to the new environment, where you will be spending your vacation. And if all the necessities that you should have with you when traveling with your pet sound similar to those that one would have while traveling with children, then you are absolutely right, because taking a trip with your pet is almost as hard if not harder than road-tripping with a child, since your animal cannot speak and voice when something is wrong.

dogs car

If you are traveling abroad, then make sure that all your pets papers and vaccination records are in check. Also it wouldn’t hurt for you to check the pet related laws of the countries that you will be traveling to, as sometimes even neighboring countries can have vastly different pet laws. Nothing ruins a vacation than a remark from a police officer or a ban from getting into a country because of your pet.

And if you know that you will be traveling with your pet quite often then you might want to invest in things like rubber floor liners and waterproof seat covers for your car, since these things will make traveling easier for you. With these car accessories it will be easier to clean your car after traveling as well as maintain the interior of your car for longer.

Best ways to work out with your dog

Many of us pay quite close attention to our fitness, especially in the summer since it is bikini season, even though we already don’t have enough hours in a day to achieve all the things we wanted to do. But dog owners might have a way to get in their work out and walk their pet at the same time by exercising with their dog. A study done by researchers from Michigan University actually conduced, that dog owners are 34 percent more likely to get in regular workouts each week than people who don’t own a dog. So check out our suggestions of the best work outs you can do with your dog as your training partner.

First and foremost you can simply go for a run with your furry friend by your side. Since dogs are creatures of habit, once you accustom your dog to regular morning or evening runs, your dog will help you keep running regularly, because it will be sitting by your running shoes every day and waiting you to go for a run. Just make sure that your dog doesn’t overhear during the run, as they cannot sweat to get their body temperature down like we can. So no matter the size of your pooch, strap him on a leash and go for a run. Bonus, after the run your dog will be tired out so will let you rest too, by not running around your home and demanding your attention.


Another dog friendly work out is cycling, especially if your dog is very energetic. Many think that dogs will have a hard time to keep up so they don’t cycle with their dogs, but canines actually love to run at pull speed and they will be able to do it next to you biking. Just make sure that you have a way to deal with any sudden tugs that your dog might do by chasing a cat or just veering off course. You can do it by either not using a leash, which could be an option if you are cycling at a more remote place, or by just using some type of device, that can be attached to your leash and that can absorb the force of sudden tugs.


Many dogs love water and swimming, so why not do some water sport activities with your man’s best friend? A good option is the recently popular stand-up paddle boarding and kayaking. Paddle boards are actually very suitable for having your dog on the nose of the board. Pick a calmer day and test out the waters by paddle boarding for a while. Kayaks, too, are surprisingly suitable for having your dog with you while you are kayaking. If you have bigger dog then position it closer to your feet, but a smaller breed can chill out in the front of the kayak. At first it might be harder to adjust to the added weight, but soon enough you will be kayaking with your dog and getting in a great workout.

And for those who live in climate where there is cold winters with snow and everything, even then you can exercise with your dog, by taking it with you when you are going snowshoeing or cross-country skiing. Not only your dog will get the chance to have fun in the snow and really stretch its legs after not having gotten real run for a while due to the cold weather, but you, too, will get total-body workout. Its a win- win, and later you both can curl up at your home and enjoy the slight exhaustion from the work out and the fresh air.

long distance skiing with dog

Help your pet survive the summer heat

In the summer, there are many occasions when temperatures rise beyond warm and then we all are searching for ways how to cool of and survive the heat. But pet owners have additional struggle during the heat waves, as they have to find ways how to help their pets t cool off, so they, too, don’t suffer from heat stroke or other heat related illnesses. So here are some tips on how to protect your pets from the heat.

Heat strokes in animals occur when their normal body temperatures rise so high that their bodies cannot lower it to a normal temperature anymore. And since most pets like dogs aren’t able to sweat, it is quite hard for them to deal with their heat. So one thing any pet parent can do to prevent your pets from getting a heat stroke is to give your furry friend plenty of water. Dogs and cats need to hydrate especially in hot weather just like us humans do, so make sure you refill the water bowl of you cat or dog so that your pet is as happy as he can be during the heat.

Another thing to remember is to not let your pet on hot surfaces for long periods of time. Asphalt and cement especially heat up a great deal during the summer and since your pets don’t have the protection of shoes and they are naturally closer to the ground, they can suffer from the heat that is radiated off of these surfaces. So if you can keep the walks to the minimum or walk your pet in a shaded area with a trail or grass for surface, so your dog or cat doesn’t burn their paw pads and don’t receive unnecessary heat from the ground.

Anybody who has grow longer hair in the summer knows that the longer your hair is, the hotter it is for your head. The same goes for animals, so, if it is possible, try to give your pet as short of a haircut as you can. This way it will be easier for your pet to deal with the heat. Just don’t shave your pet, as pets need at least inch long fur, so their skin doesn’t get sunburn.

dog swimming

On top of that you can also bring your pet to your local pond or river for a swim or mist cool water of your pet. This way you can also help to bring your pets body temperature down, which will ensure that they don’t overheat and don’t require veterinary assistance.

Dog owners also shouldn’t muzzle their pets when it is very hot outside, as that will restrict their ability to pant. And since panting is one of the main ways how dogs cool off their body temperature, muzzling can prevent your dog from getting some much needed cooling off and therefore rise the chance of your dog getting a heat stroke.